A company that markets its services by offering lower prices or additional benefits to attract customers is pursuing which concept?

Unlock all questions

This demo includes only 20 questions. Upgrade to access hundreds of questions, flashcards, exam simulations, and disable ads.

Full question bankExam simulationsFlashcards
From $9.99Unlock all

Prepare for the DECA Hospitality and Tourism Test with our glossary-based quiz. Study with multiple choice questions and in-depth explanations. Ready yourself for your exam!

Multiple Choice

A company that markets its services by offering lower prices or additional benefits to attract customers is pursuing which concept?

Explanation:
Competitive advantage is when a company draws customers by offering lower prices or extra benefits, creating value that outpaces its rivals. By pricing competitively or bundling useful perks, the business aims to win market share and differentiate itself in a crowded market. The other terms describe a place for commerce, an event, or a service role, rather than a strategic approach to outperform competitors through pricing or added value.

Competitive advantage is when a company draws customers by offering lower prices or extra benefits, creating value that outpaces its rivals. By pricing competitively or bundling useful perks, the business aims to win market share and differentiate itself in a crowded market. The other terms describe a place for commerce, an event, or a service role, rather than a strategic approach to outperform competitors through pricing or added value.

More Multiple Choice Questions
Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy